NEW Research | Material Treatment

"Custom Meta Tags" for instance, on this page, "EATRIGHT® class 40, 42 IPONZ application [app]: material treatment information, technical research, development, medical, pharmaceutical and foodstuffs, food engineering…" unable to be "save[d]" and/or "publish[ed]" 24Apr25. 

Meta name coding "Eat Right Foods Ltd", appears to have bypassed or circumvented the restrictions imposed by this recently imposed digital lock. In other words, the "save" [↑ in cloud ["AWSDNS"]; √] and "publish" [rocket; √] was re-enabled without data disappearance (27Apr25). But scanning to "identify and index products" errors apparent. For instance, Custom Meta Tag detail such as “R&D&I" translated to “R&D&I"  “mineral & vitamin rich” a translation of “mineral & vitamin rich” (ref: 29Apr25).

Other site "lock outs" have include "AI" attacks…

• "AI bots from anthropic.com (or spammers pretending to be them)…flood the shopping sites with millions of requests" (22May24)
• "AI guys came back yesterday evening and give it a hammering" (29May24; 8Aug24)
• "amazon-bot…runs riot…cloudebot [and] now amazon do not listen [ie requests allowed per second]" (29Dec24; 30Dec24)
• "progress…blocking chat-gpt and claude bots…still amazonbot does not behave" (4Jan25) ["hallucinated" AI citations in court filings (ref: 3:24-cv-03811; source: Reuters); "On November 26, 2021 (FTC) [did not] release a press release" (ref: Gemini AI Overview) c/- 29 November 2021 FTC press release "Orders Walmart, Amazon, Kroger…section 6(b) FTC Act" (ref: human check 15May25); "trusted sources rather than text extruding machines" scholars Bender & Hanna "The AI Con" Seattle presentation (ref: Geekwire pub. 15May25)]

…where "shop.eatright" is on a non-AWS name server. 

But “affiliation…greatest potential for [AWS's Egregious Egress (ref: Matthew Prince and Nitin Rao (pub. 24Jul21)] rates…partnership would have a lot of negotiating clout" …

["Make 150,000% [ROIP] Today!" (by Matt MILLER pub. 27Jan06); Matt MILLER, Safeway Inc., VP, Consumer Brands (ref: USPTO 76649960 28Apr09 p10). And NOT the "VP" (ref: adweek.com…james-WHITE-safeway-94452 pub. Sep08, Conscious Capitalism new Board member (ref: prweb13177493.htm pub. 23Jan16) with “CONSCIOUS [adj. deliberate, intentional eg USPTO 77471111]…neglect…value [VALOUR n. value; worth] of suppliers” (ref: 2:13-cv-02174-RSM dkt 111-12 p2,6) (and Wiktionary)].

… (ref: FTC v. ProMedica Health Sys., Inc Matter/File Number 1010167 dkt 9346 id 5 p2 pub. 20Sep11). Also in reflective, mirror image “Sidecar…private equity" content including "reduce antitrust risk ["evidence it claims are unavailable" (ref: 9th Cir. Appeal 15-35524 dkt 48-1 p21 pub. 29Jan18)]…communications” (ref: dechert.com/knowledge/hot-topic... pub. 20Oct21). <b>sidecar</b> (programming) a software component that runs in a separate process from the rest of the software, to provide isolation and encapsulation (ref: Wiktionary).

Where "reflective" of Amazon.com Inc "creeping [stalking horse] acquisitions", is that only 105 deals listed (ref: "Investigation of Competition in Digital Markets" report (CPRT-117HPRT47832) p344-345). For instance, the  House Judiciary report included the "Whole Foods" acquisition but excluded “Whole Foods ["mentality…when dealing"] systematically destroying [Eat Right Foods Ltd, EATRIGHT®] viability…why…doing ["that" (ref: 9th Cir 15-35524 oral argument) "this" (ref: 2:13-cv-02174-RSM dkt 135-1 p29 ln13 transcript) 24Feb11 (ref: 2:13-cv-02174-RSM dkt 149 p4-6)] deal”” (ref: FTC’s Corrected Brief on its Motion for Preliminary Injunction [Civ. No. 07-cv-01021-PLF] p1, p6 (pub. 1Aug07)). “Eliminating [“ERF”] means eliminating this threat forever, or almost forever” (ref: FTC v. Whole Foods Market Inc 548 F.3d 1028, 1045 (D.C. Cir 2008)) (ref: "HOT Documents in Antitrust Merger Cases" by Dechert LLP (pub. Oct21) p61, p77 et al). 

“A[nswer] …the mark itself -- last thing he wants to do is build off another company's trademark. That's a matter of public record. Q[uestion] I'm sorry, say that again. A[nswer] Ma[c]key hates building other company's trademarks” (ref: USPTO TTAB 91202219 Leville Deposition 26Apr11 p212 ln16-21). Where Mackey "cofounded the Conscious Capitalism" (ref: book ISBN 978-1-62527-175-4) also USPTO 85665832 (but "Espenshade" c/- "Graff").

And 2:13-cv-02174-RSM dkt 5 (FTC Act §5) MOTION to Dismiss Party by Defendant Whole Foods Market, Inc (pub. 28Jan14); dkt 13 (FTC Act §13) ORDER…Court ADMITS Attorney…Graff…for Whole Foods Market, Inc” (pub. 31Jan14) but “trial counsel, NEVER submitted a [WFMI] declaration” (ref: 2:13-cv-02174-RSM dkt 27-16 RFP No. 25, dkt 27-15 Interrogatory No. 4) is one, of several "concealment" and "destruction" of evidence issues (ref: Federal Rule of Civil Procedure Rule 37).

FOOTNOTES:

"pou stō" definition (ref: Pocket [OED] Oxford English Dictionary; 4th Ed.); "pou sto" (noun) "locus standi; a foundation"; locus standi (Latin abbrev.) locus standi in iudicio "standing position in court, legal standing" (ref: Wiktionary). tenens [L. holding] (ref: FTC v. Whole Foods Market 548 F.3d 1028 (2008)). 

Where GST is G[+]ST and GIST, GRIST includes…

"BRANK" (noun) (UK) buckwheat; (obsolete, UK, Scotland, dialect) bridle with wooden side pieces (ref: Wiktionary)

• Is NOT "wheat" or wheat+synthetic+vitamins+minerals cereal
• Is a naturally gluten free and wheat free pseudo cereal
• Does NOT "contain" gluten. Where NO glutelin (wheat glutenin) ALSO needs to have NO prolamins (wheat gliadin, barley hordein and rye secalin) a FALCPA technicality
• "Appreciate…EVERYTHING you have provided to the region ["August 2004…until the first quarter of 2013"; emphasis added]" (ref: 2:13-cv-02174-RSM dkt 26-5 [dkt 26 id 4-5 p2-3])
• Dipeptidyl-peptidase IV (DPP-4) [EC 3.4.14.5] enzyme to break down gluten

"BRANK" (verb) (Scotland) to caper; caper (figuratively) crime…elaborate heist (ref: Wiktionary)

• “Capers Community Market” (ref: 2:13-cv-02174-RSM dkt 27-1 p14)
• “Lox [capers] and cream cheese purveyors” (ref: Clayton Act; digitalcommons.unl.edu/nlr/vol65/iss4/8 p821)
• “Capers and Cream Cheese…hardwood smoke” (ref: 2:13-cv-02174-RSM dkt 27-13 p3-4)
• but “precise culinary smoke generation to enhance desirable flavours and reduce [it is possible to make culinary smoke without] polycyclic aromatic hydrocarbons (PAHs) [carcinogenic, mutagenic and bioaccumulative]” (ref: Prof Jim Jones et al, Massey University, FIET, Mar20 (IUFoST World Congress 2020 "vision" cancelled); "Changes in [Kānuka (Kunzea ericoides)] smoke volatile composition by manipulating the smoke generation [oxygen] conditions...temperature [180°C/350°F [“moderate oven”] to 480°C/896°F [off “common oven” charts (ref: Wikipedia)] had dominant effect" (ref: JAAP, 104769 pub. 12Jun20).

Red Herring "false or misleading ["no evidence supporting this alleged "error"" (ref: 2:13-cv-0214-RSM dkt [Fed. Rule 37] "37") and 3,120 results 3May25 for "Branded Food Category...Whole Foods Market, Inc" (ref: fdc.nal.usda.gov)] clue [USPTO 85170215 specimen 1Jun12]". 

Stalking Horse "someone [Albert Percival (ref: 2:13-cv-0214-RSM dkt 32 id 5 [FTC Act §5] : Betsy Foster (ref: 2:13-cv-0214-RSM dkt 99 id [Fed. Rule 37] "37" p11] put forward to mask [Mackey : Bezos ["Friday" [2May25] SEC filing] ambitions and mislead an opponent"  (ref: ISBN 978 1 84454 461 5; Chpt. "Hunting"; p252-253 (pub. 2007)).

“Findings” p5 [FTC Act §5] also “merger activity…contributor to REDUCED venture capital investment” p37 [Fed. Rule 37] with total report length 37[0] pages (ref: CPRT-117HPRT47832), "lower antitrust enforcement reduces…investment" (ref: arXiv:2312.13564 [econ.GN]). Where venture capitalists, with emerging technology "non-DILUTIVE" funding predictions, such as “sugar and salt reduction”, “enzymes”, “fresh for longer”, “biosimilars”, “bioequivalents” (ref: Future Food Tech, 14Mar25) to include “unclaimed market” factors. For example, specific EATRIGHT® products as claimable “source[s]…especially tryptophan” (ref: updated labels pub. Mar21) with bio[is]better “tryptophan…functioning as quantum fiber optics...vastly more powerful than that performed by artificial ones” (ref: Philip Kuian DOI: 10.1126/sciadv.adt4623 pub. 28Mar25) etc.

Nicole Shanahan quote and "unlicensed use of creative works for training generative AI is a major, unjust threat to the livelihoods of the people behind those works, and must not be permitted" (ref: Morning Brew by Sam Klebanov pub. 19Apr25). Where “AI companies have already scraped the internet…without permission…largest copyright heist in the world’s history” (ref: Dame Caroline Dinenage, The Telegraph, pub. 26Feb25 [emphasis added]). With "uncertainty around how AI will shape the financial system…or [algorithmic] amplif[ication of] vunerabilities" (ref: extract from May 2025 RBNZ report; [Joseph Stiglitz]). Where ”complicated algorithm for determining which fruit and vegetable are deemed “greener”…GE Capital Corporate Food & Beverage Summit…total transparency” (ref: thedailymeal.com/…/101414 pub. 14Oct14 [emphasis added]) and Trinidad and Tobago of "T Transparency" (ref: USPTO 87983107, 87983106, 87260660, 87260676). "Applicant domiciled in the United States is generally not eligible to register a mark under Section 44(e) unless…agreement relating to trademarks…bona fide and effective industrial or commercial establishment…applicant is domiciled. 15 U.S.C. §1126(c); TMEP §1002.04-.05." (ref: USPTO SN 87722344 pub. 29Mar18)

Predictability-hopping of EATRIGHT® nutraceutical foods, functional foods [c/- “frequency-hopping” (ref: Ms. Hedy Lamarr)]. NOT “entity-hopping” (ref: WFMI 550 Bowie St; WFMSI 601 Lamar Blvd; WFM SW&RM 1105 N. Lamar Blvd), "CEO-hopping" (ref: Mackey- Robb-Mackey…Bezos-Jassy), “compliance-hopping” of “system documents…required” (ref: Judge Kollar-Kotelly (ref: Reuters pub. 26Sep08), O-EATRI msn “referrer” 12Nov07-09 but zero Nov09-10; distinctive matching block color of jacket ["vest"], pants, shoes [United Shoe, 391 US 244, 250 (1968)] worn @10Mar15 deposition; "Bing Places for Business…@microsoft.com" 4May25) or “product-hopping” tweaking how a drug is delivered…motivated financially to maintain its monopoly as long as it can, to preserve its ability to charge higher prices as long as it can" (ref: Real-Time ‘Product Hop’ by C. Yasiejko, BloombergLaw (pub. 8May25); S.1040 Drug Competition Enforcement Act).

stonegound (adj.) use of millstones rather than steel rollers; stone + ground [terroir n. [L <i>terra</i> earth]; (ref: FTC dkt 4730 6Jun44 “terroir”); reason (epistemic)] (ref: OED, Wiktionary). NO "proof of service…required by Trademark Rule 2.119(a)" (ref: TTAB # 91202219 dkt 79 [emphasis added]) c/- "EVERYTHING…provided to the region" (ref: 2:13-cv-02174-RSM dkt 26-5) including (Direct Mail "stoneground…flour" & "native bush honey…antibacterial properties" to (PN RSQ) et al 18Oct06) example of Class 35, 40 & 42 services. 

Lack of signature "…Martinez, StoneTurn Group…damages". The EVERYTHING Store by Stone, Brad ISBN 978-0-316-21926-6. Where “applicant’s [Amazon Technologies, Inc.] services include the educational services…

[“WELLNESS CLUB WHOLE FOODS MARKET” and design [SN 85327696; “extension of time” by Eat Right Foods Ltd because www.wholefoodswellnessclub.com EATRIGHT America;  www.wholefoodswellnessclub.ca EATRIGHT Canada; www.wholefoodswellnessclub.co.uk EATRIGHT United Kingdom (ref: screenshots 16Aug12)]. 

See Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1323, 110 USPQ2d 1157, 1162 (Fed. Cir. 2014) (quoting Octocom Sys. Inc. v. Hous. Computers Servs. Inc., 918 F.2d 937, 942, 16 USPQ2d 1783, 1787 ["(with or without the "O" design) for computer programs…costs and attorney fees under [Fed] Rule 38”] (Fed. Cir. 1990)).

Class 25 First Use [no clothing proof [USPTO RN 1480415 Classes 05, 029, 030 [design search codes 26.11.02, 26.11.07] et al] 1990 (ref: USPTO SN 87722344 29Mar18 c/- “Mrs. Gooch’s Natural Food Markets, Inc. *…* Doing business as Whole Foods Market, Inc” (2:13-cv-02174-RSM dkt 27-2) with "KELLY" signature [KELLY criterion (probability theory) optimal size of a series of bets in order to maximize the logarithm of wealth (J.L. Kelly Jr, Bell Labs, 1956) (ref: Wiktionary)] but "WHOLE", with or without the "O" design (ref: USPTO RN 1557320 registrant "Whole Foods Market, Inc") design search code 26.11.27 "oblongs not [being] used as carriers for words, letters or designs". Where as EATRIGHT® has three registrations with USPTO design search code 26.11.21 "rectangles…encompass BARS, BANDS…LINES 26.11.12". Or, in other words, EATRIGHT® has 1st category, 2nd divisions overlaps, 3rd "section" is 21 (games, toys, and sporting goods) AND 12 (furniture [all types of home and office furniture] and pluming fixtures [sinks, bathtubs and toilets]) considerations. Amazon.com RN 29770898, RN 2696140 registrant "Amazon.com, Inc" design search code 26.17.09 "curved lines, bands, or bars have one curve"; "bands, curved; bars, curved…lines, curved". 

curve, v.i. & t. bend or change…curvet horse's trained caper…leaping over nothing [L curvus curved]; band strip of thin material, strip of different colour; bandbox box of cardboard [thin wood; small baseball park…home runs] [Teut. (BIND)] (ref: Pocket OED 4ed), curveball (chiefly US) exception[al] or outlier; band (physics) electromagnetic spectrum, energy levels in solid state material; (sciences) line formed by chromatography, electrophoresis; (medicine) band; (obsolete) bond, pledge, security; (esp. US) wedding band ["Amazon and Whole Foods' sometimes-rocky marriage" (ref: Business Insider by Aine Cain, pub. 30Aug20); 3:13-cv-06032 dkt 2 "corporate disclosure" not "married couple" (LCR 83.2(b)(3))] (ref: Wiktionary).

band (young neutrophil [normal results 0-3%]) abnormal results “inflammation, an immune response, or blood disease”  (ref: UCSF Health), “uric acid…marker of inflammation” scope 51 pub. 29Jul13 et al (ref: “Support of the Malaghan Institute of Medical Research” [scientific journals and "medical research [for product] development"] in Def. First DSCY to PL Admission No. 18, 17Mar14); "CAR T [car t (acronym); cart (noun) (internet) shopping cart (ref:Wiktionary)]-cell therapies…upwards of $1m…a desperation [TAX] charge" (ThePress pub. 15May25)

Where USPTO RN 3941591 "WHOLE" [with or without the "O" design] (ref: USPTO 87722344 registrant (affiliate of) "Whole Foods Market, Inc" 29Mar18) is word and design trademark. Design search codes games.utensils.geometric [or geometric.utensils.games backwards] is listed twice. But, unlike design search code 26.11.21, "21.11.26" doesn't exist as a whole number

21. gam[ing], toy[ing] (game of "gotcha</i>"" (ref: 2:13-cv-02174-RSM dkt 63 p10 ln 14-17)) and sporting ("fairness" ref: SSRN 5144173)

11. [structural] utensils (ref: 3rd party website “It’s Got Food Database” (ref: 2:13-cv-02174-RSM dkt 32-2 p1, dkt 38 id 4-5) c/-

26. [structural] solids [evidence] "365 Organic Chicken Broth product…excluding (ref: 5:12-cv-05652-EJD dkt 1) “evaporated cane juice” on its 1st party web-STRUCTURE "wholefoodsmarket.com/products/365-everyday-value-organic-chicken-broth-low-sodium" (ref: 2:13-cv-02174-dkt 27 id 10))

And "Orders Walmart, Amazon, Kroger…empty shelves and sky high prices…section 6(b) FTC Act" (ref: FTC Press Releases 26[+3].Nov.21). Where "Retail Sales…A Most ReMARKable Year…57.8% increase in 2020 [but include] marketplace facilitator sales…28% facilitator sales excluded]" (by James A Wood et al; University of Utah, Jul21).

<b>fowl</b> play (ref: USPTO SN 86314907; design codes "26.01.21" [games.geographical maps.geometric] with middle ".01." c/- ".11.") c/- mere assertion (ref: “Fowler v. Blue Bell, Inc., 596 F.2d 1276, 1279 (5th Cir. 1979)). Where 1Nov12 IP action of "wholefoods.com" from 64.132.0.4 to 23.21.24[1.79] was a design [arms.games.[RED]flag]. And USPTO SN 87722344 had Class 035 "Broth, Broth concentrates" 29Mar18 or a more solid example of consistency [2:13-cv-02174-RSM, 3:13-cv-06032]. "Broth, Broth" removed by Amazon Technologies, Inc, rather than Amazon.com Inc or the USPTO (ref: USPTO SN 87983700) as yet another (or additive) example of [The Chickenshit Club [ISBN 9781501121371] by Jesse Eisinger] <b>fo[u]l</b> play.

Owner name, "affiliate" [unity of control] of, Amazon.com Inc includes…

• USPTO RN 5655933 design SEARCH code(s) 26.17.09 - bands curved…18.03.05…Shopping carts, First Use: 07Mar14 c/- "ERF" RFP No. 40, 41 and 43 "proof" (ref: 2:13-cv-02174-RSM); “Antitrust concern…need the WHOLE” (ref: 548 F 3d 1028, 1043-49 (DC Cir 2008) at p1038) 
• USPTO RN 4089910 design SEARCH code 26.11.21, First Use: 3Dec08 [cancelled due to no §8, §9] related properties "Amazon Prime" USPTO RN 3419886 (Class 039) "expediated shipping services…and air" First Use: 02Feb05 c/- USPTO RN 3045314 [switch to new email [orders@eatright.co.nz] order 4275 - Robinson; 7Aug01]
• USPTO RN 4641254 design SEARCH code(s) 26.17.09 (Class 039) "ability to select a distribution point for goods purchased on the internet"; First Use: 30Mar13 c/- First Use: 4038 - Fisher 16Jul01 ("@home.com" US delivery after/post 7Sep01); 5947 - Grammer 11Nov01 State: Oregon, "D-State: Northland [NZ]" et al ["D-State" only if different "State" to order address]
• USPTO RN 4969037 design SEARCH code(s) 26.17. 09 - bands curved… (Class 016 "gift cards") First Use: 12Feb20 c/- First Use: 26937 - Clement (8Dec04) State: North Carolina, "D-State: [Murapara, NZ]  "Should a Card be sent with goods? Yes(US$ 1.44) -start card text"
• USPTO RN 6153481 (international reg. 1355608, related properties…4673766 with design SEARCH code(s) 26.01.21 - "…partially shaded" (Class 09, Class 042 "get feedback from peers…TV shows, videos and information…") First Use: 3Dec08 c/- First Use: 6Nov07  "EatRight on TVNZ one" (ref: archive.org/web/20071106080640/http://www.eatright.co.nz:80/));
• USPTO RN 4673766 design SEARCH code(s) 26.01.21 - "…partially shaded" First Use 13Dec12
• USPTO RN 6666404 color(s) black and orange First Use: 25Jan00; where Amazon.com "zShops' Food&…store" (ref: archive 29Feb00); USPTO RN 3022314 black and white "evidence" 22Apr03
• USPTO SN 87722344 included in Class 009 “proof BARRIER or protection”; excluded in RN 6289840 "Child Of" SN 87722344. NO proof of service…as required by Trademark Rule 2.119(a) (ref: TTAB 91202219 dkt 79)